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Business Type: Manufacturer
Location: Chiriqui, Panama
Main Products: Rum Clear,Rum Extra Clear,Rum Old
Total Employees: 101 - 200 People
Total Annual Revenue: US$1 Million - US$2.5 Million
Year Established: 1917
Top 3 Markets: North America 33.33% South America 33.33% Central America 33.33%
Review  In 1915 an enterprising young man (William Tribaldos Jr.) Liquor Wine founded the ...

In 1915 an enterprising young man (William Tribaldos Jr.) Liquor Wine founded the company, S. A.
On 14 July of that year saw the domestic market from the province of Chiriqui, Ron Baru and aged product made from sugar cane juice, of unparalleled taste and quality, which was excellent in the domestic market, despite the limitations of transportation and distribution, and Panama to send any product from the inside, it had to be made by boat from Puerto Pedregal to the city of Panama.
Two years later the name of this Ron undergoes a transformation in their brand, because they needed a name that would cause a more positive impact and bring it into line with the quality that was present in the product, there was born the name OLD CHARTER (it was said that the founder was a letter inside a wooden chest containing the formulation of cane rum through a natural aging in white oak container which would give him a woody taste this rum, and old because process requires a period of 4 years minimum aging, it is clear that at that time the system was crude and lacked preparation of technology).
The new name of old letters that he called to Ron, resulted in positive, the great public which was characterized as demanding when it comes to taste a good rum, I drew attention to how the name, as it imagined that this quality and taste came from the Caribbean.
Slowly Ron Carta Vieja is the national market was possessed supported by management, which dominated the country with some offers and promotions at places of liquor outlets. In 1923 the newspaper Ecos del Valle a public announcement which highlighted the benefits of Ron Carta Vieja (Drink Cheap, good enough and Ron of Panama).
CARTA VIEJA was known as Ron identification of Panama providing international level, since Liquor Wine, S. A. Open international market in countries like Nicaragua, Costa Rica, Honduras, Colombia, El Salvador and Mexico, exporting its quality and taste from the country to the world, would be the golden years of an industry that became an empire that saved many memorable very fond memories of those who worked in businesses Wine Liquor, S. A..
Today Ron Carta Vieja with incomparable quality and taste that has traditionally remained since its inception, with some technological changes that are necessary for the benefit of our customers.

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Trade & Market
Main Markets Total Revenue(%)
North America 33.33%
South America 33.33%
Central America 33.33%
Export Percentage: 11% - 20%
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